
A couple weeks back, while trying to discover what exactly the fuck was up with the “Report” button that mysteriously appeared next to “Reply” in comments, I found myself wandering through the bleak, shabby A.I. wilderness, like Ted and the gang in Harlan Ellison’s “I Have No Mouth, and I Must Scream.”
I still had a mouth, and I was screaming, albeit virtually. But at whom?
First at bat was a bot, because of course it was. They reign supreme in Lower Supportistan and Customerservicesylvania. This level is tasked with solving the easy problems, which mostly I am not. Ask any publisher.
With the bot dispatched, next up was a WordPress “Happiness Engineer.” Could’ve been from MeatWorld®, maybe ESL with an A.I. assist, but felt slightly off, like the HAL 9000 from “2001: A Space Odyssey.” The greatest enthusiasm and confidence in the mission, etc. Or maybe the reassuring, yet slightly menacing drone of The President from “I Think We’re All Bozos on This Bus.” Occasionally one longs for a Marvin the Paranoid Android from “The Hitchhiker’s Guide to the Galaxy.”
Still, one never knows. Automattic (with its sidekicks WordPress, Akismet, Jetpack, et al.) has big feet, one in MeatWorld® and the other on the Infobahn. So I dialed back the attitude, got a side of actual help with the platitudes, fired off an email to Akismet support, and went about my business.
Until I got a chipper reply from Akismet’s “Happy Bot” asking whether I was happy too. Ignoring that earned me a followup from — well, I have no idea what. Happy Bot ratted me out to someone, or something, which asked:
Since we haven’t heard back, we’re just checking in to see if the AI-generated response answered all your questions. Our goal is to ensure you get the help you need efficiently. If you require additional support from one of our experts, please reply to this email.
Well. Shit. Lead with your chin, why don’t you? So reply I did, recapitulating the original snark-laden complaint that led me down this digital rabbit hole.
And finally, I got an actual human response.
I think.
Which brings me to this piece in The Atlantic by Charlie Warzel. He writes:
Across so many levels of culture, there’s a feeling of control slipping ever so slightly away. You, me, all of us, whether or not we enjoy or use these tools, are living through a crisis of agency. The agita and paranoia, even the excitement—over AI’s encroachment on work, education, art, and culture—is the by-product of a cultural and technological moment in which humans are sliding into a more passive role in many activities. One way to look at the generative-AI boom is as a massive societal experiment foisted on us by Silicon Valley, the animating question of which is: What is a human for?
There’s much more to it, of course. And you should definitely read the Sam Kriss essay Warzel links to.
The Jetpack “Happiness Engineer” who was my last point of contact regarding this gripe professed humanity. My suspicions about the use of British spellings and semicolons were addressed (my correspondent mentioned having lived in the UK, writing detective novels on the side, and happily claimed semicolon usage as “proof of life”).
And my problem with the “Report” button? It too was addressed, and resolved:
Where things stand now: the developers who built this feature evaluated the results and determined it wasn’t delivering enough value to justify the concerns it raised, including exactly the kind of concerns you described. The Report button has been completely removed. It is no longer appearing on any site, including yours, regardless of your Akismet settings. You don’t need to do anything.
Y’hear that? I don’t need to do anything.
So … I’m happy? I guess. I think so. Yeah, sure, I’m happy.
But isn’t that exactly what they want? (Cue the spooky music. …)





